374 million views and counting | Tourism Australia’s latest ads
374 million views and counting | Tourism Australia’s latest ads
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Tourism Ad Flashback: To intensify its marketing effort, the Jamaica Tourist Board through its advertising agency Young and Rubicam used the “old ‘Come Back to Jamaica’ theme” to create an advertising campaign which focused on both “the visitor and the product.” Television commercials highlighted Jamaica as a destination for romance, excitement and self-discovery. #ministryoftourismja #tourism #tpdcoja #jamaica #tourismawarenessweek2020 https://youtu.be/qOHpcWz4yuAruis | Jamaica Ministry of Tour
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Tourism Australia’s new $130m US ad
Tourism Australia’s new $130m US ad
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triple j hack on Instagram: "Tourism Australia's new campaign is rolling out, with bespoke ads set to be shown in different countries. From Paul Hogan's 1984 invitation to, "Slip an extra shrimp on the barbie" to Lara Bingle's infamous, "Where the bloody hell are you?", the agency has a long history of bold and sometimes divisive campaigns. Is this how you'd advertise Australia?"
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