This is the speech I delivered at the Middle East Coffee Conference in Riyadh at @candcexpo in Saudi Arabia — a talk about my journey, my philosophy, and the values that shaped my brand. “From Nothing to a Brand: Craft, Culture & the Power of Authenticity” is the story of how discipline, honest work, and a deep respect for coffee can build something real. In this talk, I share: – How I started with nothing – How craft became my direction – Why discipline matters more than talent – How culture an
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