Smell finer than the finest fragrances with premium scents crafted by world-renown perfumers. Study chose AXE over their current prestige cologne.

Explore all Axe products from body sprays and deodorants to shower gels and hair styling products. Join our email list for exciting product updates and offers.

Smell good every day with AXE’s long lasting body spray. Explore our fragrance collection to find a scent that fits your style. Sign up for offers and news.

Elevate your presence with the AXE Fine Fragrance Collection. Experience sophisticated, long-lasting scents crafted for the modern man.

Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Explore AXE's powerful range of deodorants and antiperspirants. Get superior odor and sweat protection for lasting freshness and confidence.

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This new lineup has still got that classic Axe profile– the odor-busting power you rely on but with an elevated fragrance profile. Imagine combining the rich fine fragrances of classic colognes, with …

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AXE Black Deodorant Body Spray delivers a high-definition scent and long-lasting odor protection. One quick spray keeps you smelling fresh and irresistible for 48 hours.