The celebrities were everywhere. So was AI. From Hellmann’s mayonnaise to Kendall Jenner, the best and worst of the 2026 ...

Marketing in dysoptimistic times, AI takes over Super Bowl ads, Ilia Malinin goes for marketing (and Olympic) gold.

Paris Hilton, whose risqué Carl’s Jr. commercials in the early 2000s have become iconic, is back at it again, promoting a new deal from the quick-service burger chain.

On Wednesday, former OpenAI researcher Zoë Hitzig published a guest essay in The New York Times announcing that she resigned ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New ...

Sometimes, the line between clever marketing and a regulatory headache is thinner than a ute’s tailgate. Toyota Australia is ...

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller.

As part of the launch, iSpot also announced that it has made a significant investment in NVIDIA AI services so that SAGE can generate deep insights from its data. That investment reflected the fact ...

Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages ...

BAFTA-winning comedy writer James Menzies and ad agency creative director Rob Bovington are launching a studio focused on comedy-led entertainment.

If you're wondering whether it is truly worth the $8 to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign ...