PulsePoint, the leading technology company transforming health marketing, today announced the launch of Adaptive OptimizationTM Insights, enhancing transparency in its DTC optimization offering.

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

Discover insights from Demand Gen Report's Campaign Optimization Series on how to capture buyer intent and use AI to drive revenue growth ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

Discover how AI, personalization, and CTV can transform B2B campaigns with actionable strategies for revenue impact in 2026. ...

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

Pay-per-click advertising can be one of the fastest ways to generate traffic and leads, but it can also become expensive fast if not managed well. Many advertisers find themselves paying more per ...

Nexxen, the advertising technology platform powered by unique data and media, has today announced major enhancements to its ...

AI marketing platforms are everywhere these days. What many are missing, though, is the ability to quickly generate and revise creative based on performance. For hotel franchise Wyndham, the most ...

The MarketWatch News Department was not involved in the creation of this content. HELSINKI, March 24, 2026 /PRNewswire/ -- Supermetrics, the Marketing Intelligence Platform trusted by thousands of ...

The Optimization Goals software will allow marketers to more accurately purchase video inventory that best matches their target audience and achieves their brand goals, according to the company. It ...