Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

YouTube metrics are vital for creators, and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted, ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

In 2026, TikTok and YouTube Shorts are pursuing distinct algorithmic priorities, reshaping how creators approach short-form content. TikTok is emphasizing search-first, niche, and authentic videos ...

Google is testing long-form video recommendations in the YouTube Shorts feed with a group of users. The experiment aims to boost long-form videos’ discovery by inserting them in more places across the ...

YouTube creators will be able to dynamically swap sponsorship segments after publishing. Live streamers get side-panel ads that don't interrupt content. YouTube Shopping will automatically tag ...