Bond wore out her welcome within the company and was the mastermind behind the "This Is An Xbox" ad campaign that didn't land ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

Xbox put out a new ad for its broader ecosystem, and the company enlisted directors David Fincher and Romain Chassaing to create it. It's about Xboxes, escaping the mundanity of a humdrum life, and ...

Sarah Bond's departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the 'This Is an Xbox' ad campaign.

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Xbox is planning to add a free, ad-supported tier to its cloud gaming service. That means you should be able to stream certain games without paying. The Verge broke the news, citing sources familiar ...

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...

GameSpot may get a commission from retail offers. Microsoft has released another ad for The Outer Worlds 2 featuring comedian and actor Ben Schwartz dropping in on a focus test group meeting for the ...