The campaign highlights the crossover that Lilly sees between its own 150 years of working toward scientific progress and the relentless training that world-class athletes endure in hopes of securing a gold medal, as Jennifer Oleksiw, Lilly’s global chief customer officer, described to Fierce in a December interview.

The 2026 Winter Olympics are just around the corner, kicking off on February 6 from Italy and running until February 22. All of the competition will be aired on NBC Universal channels, meaning NBC, Peacock, USA Network and CNBC.

Chloe Kim is set to compete in her third Olympic Games as she prepares for the 2026 Winter Olympics in Milan, Italy, also known as Milano Cortina 2026. The Team USA snowboarder is expected to compete in the women’s halfpipe event,

NBCOlympics.com caught up with Chloe Kim for a quick Q&A about her preparation for the upcoming Winter Olympics, Super Bowl commercial debut, her pet snake and more.

Eileen Gu will contest all three women’s freestyle events including slopestyle, big air, and halfpipe in Milano Cortina.

Promo Debuts Tonight and Focuses on Epic Weekend Featuring Opening Ceremony of Milan Cortina Winter Olympics, First Weekend of Olympic Competition, and Super Bowl LX