Once you know where to be, you need to figure out what to say. The old rule of thumb was 80% helpful content and 20% promotional. That still holds true. People are on social media to be entertained, ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are looking to see if their campaigns are driving traffic, ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only temporary ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

PLEASANTON, Calif.--(BUSINESS WIRE)--Today, Zoho launched PageSense, a new piece of website optimization software that helps marketers improve conversion rates by visualizing, testing, and measuring ...