General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

On Monday, it came to my attention via the Shade Room, a blog about shade and rooms—and cereal!—that Trix is reviving its fruit shapes. Why? Nobody asked for that, especially not me. Turns out, some ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Harris not only illustrated the rabbit, he also came up with the ad copy, “Silly rabbit! Trix are for kids.” The cartoon rabbit started appearing in commercials in 1959, always trying to trick kids ...

And today in News That’s Sure To Push All Your Nostalgia Buttons, we have this: Trix is bringing back the fruit-shaped pieces for which the cereal was known during the 1990s — and soon. According to a ...

General Mills is bringing back the version of Trix cereal that turned eating breakfast — the most important meal of the day — into something we wanted to do. Fruity shapes are making their highly ...

CHICAGO — General Mills, Inc. tried out the new Trix cereal featuring naturally sourced colors on test groups before launching the product at retail. One group immediately noticed what colors were ...

MINNEAPOLIS, Minn. — General Mills is searching for the next Trix rabbit in a nationwide casting call. What does a casting call for a rabbit look like? So glad you asked. On their blog, the company ...

After receiving thousands of social media comments, mentions, and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix ...