Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

Sweden offers complimentary strollers at airports and high chairs in restaurants, enhancing convenience for traveling families. The country features imaginative playgrounds and kid-focused attractions ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...

Have too many distractions in your life? Sweden might have the antidote for you. The Scandinavian nation is inviting travellers to come and get bored this winter. In a new marketing campaign, Sweden ...