Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to. Hip-hop music has never been just about ...

Music merch has reached an all time high in 2016 and with just about every other rapper in the game releasing merch items on a daily, music lovers can now rep for their favorite artists through ...

In a world saturated with hits and hooks, sometimes it’s the stitching on your cap or the print on your shirt that keeps the rhythm of your fandom beating strong. Underground hip-hop artists are ...

Considering that you read Four Pins, we can probably pinpoint two thing about you without even trying: you like rap and you like clothing. They go together extremely well and contrary to popular ...

Making money from rap music has never been more difficult. If you're a rapper whose last name isn't a compass direction and you regularly browse this website for tips on which brand carries the best ...

Rap merch tees continue to be a hot trend in the fashion world this summer and with a few more weeks left until the end of the summer season, today XXL rounds up the 12 best hip-hop merch tees you ...

Is Eminem strapped for cash?? We truly doubt it as the man has moved millions of records throughout his illustrious career. But when we heard he was collaborating with White Castle to move some new ...

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

Cactus Jack, a company owned by mainstream rap artist Travis Scott, unveiled a new merchandise line on Thursday in collaboration with a number of prominent universities in the United States. One of ...

It’s day five on Lil Wayne’s release calendar for his ongoing Tha Carter V album merch drops — Delivery 1, 2, 3 and 4 have been impressive so far — and now he’s showing love to vintage rap tees with ...