NASCAR Launches Signature Experiences: 1948 & Rev House Hospitality Boost

NASCAR announced the launch of NASCAR Signature Experiences on February 17, 2026, introducing two new hospitality options ...

NASCAR launches 'NASCAR Signature Experiences,' introducing 1948 and Rev House to redefine race weekend hospitality

DAYTONA BEACH, Fla. -- NASCAR today announced the launch of NASCAR Signature Experiences, a premium hospitality and entertainment platform designed to deliver elevated, immersive race weekend access ...
Sports Business Journal

NASCAR creates its version of F1’s Paddock Club with new ultra-premium ‘1948’ experience

NASCAR quietly introduced a new ultra premium hospitality club concept last Sunday at Daytona that will in some ways be its version of F1’s Paddock Club, in what effectively becomes its new top-tier ...
Sportskeeda

NASCAR’s $10,000 VIP experience at Daytona 500 rivals F1’s paddock club

NASCAR debuted its answer to F1's paddock club with an exclusive hospitality suite at the 2026 Daytona 500. Named 1948, the package was offered at a premium of $10,000, a thousand dollars more than F1 ...
The SportsRush

‘That’s Not Worth $10,000’: NASCAR’s Latest Daytona 500 Ticket Package Has Fans Split

NASCAR’s $10,000 “1948” club at Daytona draws comparisons to F1 and sparks debate among fans over the sport’s changing ...