If you take a quick glance at any crowded parking lot or look out over a busy freeway during rush hour, you'll notice a distinct lack of rainbows. While automotive paint technology has advanced to ...

White dominated the US with a 29-percent market share. American car buyers hate color. Sorry, but it’s true. Despite the number of eye-catching greens, purples, and ...

The most popular car color in the United States is the humble white, representing a little more than a quarter of all cars sold. Next in line are what you would expect: black, gray, silver, and ...

Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...