Seniors are becoming increasingly overburdened by marketing efforts from private Medicare plans, and low-income beneficiaries are twice as likely to file complaints regarding fraudulent phone calls ...

A study from researchers at the Dartmouth Institute for Health Policy and Clinical Practice examined how medical marketing spending has changed in the past 20 years. The research, published in JAMA ...

SPIRE is designed to allow more routine care providers in community and rural settings to participate in post-marketing ...

To ensure a new drug works properly after marketing approval is granted, the Food and Drug Administration regularly requires a drug company to run a so-called post-marketing study. But a new analysis ...

In security procurement, partial confidence limits influence. Security leaders require validation that solutions perform under real-world conditions and align to measurable business and risk outcomes.

About three-fourths (76%) of large fashion retailer traffic comes from mobile devices, compared to 61% for their smaller counterparts, according to a study by personalization technology firm Nosto ...

Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

To shoppers buying fresh food, the picture in-store is worth a thousand words. Visual merchandising cues connoting freshness can sway customers’ perceptions about a product and, in turn, their ...