Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Peter Mouncey, editor-in-chief of the International Journal of Market Research between 2004 and 2019, reflects on 65 years of the MRS journal. This year, the Market Research Society (MRS) celebrates ...

This year, the Market Research Society (MRS) celebrates 65 years of publishing its journal, the International Journal of Market Research (IJMR), which launched under its current title in January 2000.