The Loog began as Atijas’s thesis project as a student at NYU, and when he wanted to turn his prototype into a proper product, he turned to — where else? — the crowdfunders on Kickstarter.com. Atijas ...

A little less than a year ago, I backed a Kickstarter project launched by Rafael Atijas, a New York-based designer. The project was the Electric Loog, a small, three-string electric guitar designed ...

Learning guitar can be a daunting task. While shredding on Guitar Hero has made the instrument even more popular with kids, mastering six strings and developing finger dexterity, muscle memory for ...

Musicians may be interested in a new guitar equipped with a built-in amplifier and companion smartphone application called the LOOG. The new guitar is the company’s fourth Kickstarter campaign and ...

First conceived as a master’s thesis at New York University and then spending time as a 2011 Kickstarter funded at quadruple its initial goal, the Loog guitar is now the banner product at NYC-based ...

Loog Guitars and Gibson have joined forces for a range of child-friendly electrics that are the very definition of a beginner electric guitar, reimagining the Les Paul and SG for players aged three ...

Loog Guitar was crowdfunded on Kickstarter back in 2011 – raising a total amount of $65,618 on a goal of $15,000. The premise was simple: a three stringed guitar which was easy to handle and simple to ...

From living rooms to concert stages, the redesigned Pro 6 makes Loog’s playful spirit resonate with a whole new generation of players Loog has spent more than a decade making music accessible to ...

The internet-breaking, cult-classic Hello Kitty Stratocaster is officially back – back in limited edition white as part of an all-new Fender collection alongside a new-colour fuzz pedal, guitar strap, ...