In the heart of the Swiss Alps, where the towering peaks meet the endless expanse of pristine snow, lies LAAX—a resort that's been steadily building its reputation as Europe's premier snowboard ...

European ski resorts stand out for their sustainability efforts, designed to reduce their impact, rather than for their ...

Gu Warms up for Olympics by Retaining Her Laax Ski Slopestyle Title Despite Crash LAAX, Switzerland (AP) — Two-time Olympic champion Eileen Gu shook off a crash and celebrated her second straight ...

A sustainability premium is a tough sell -- but what about when Gen Z cruises?When I explored the question of whether cruisers would be willing to pay a sustainability-related premium, the answer I ...

The Laax Open is one of the most prestigious snowboarding and freestyle skiing events in the world, featuring elite athletes competing in slopestyle and halfpipe disciplines. Freeski and snowboard ...

In a given Winter Olympics cycle, the Laax Open, the annual snowboarding (and, more recently, freestyle skiing) World Cup competition held in Switzerland each January, is typically the final ...

LAAX, Switzerland (AP) — Two-time Olympic champion Eileen Gu shook off a crash and celebrated her second straight slopestyle title at the Laax Open on Saturday. Gu had already locked up victory before ...