Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The era of great-power competition is fully underway and has arguably transitioned to a more dangerous level. Russia’s unwarranted invasion of Ukraine and China’s increasing tensions with Washington — ...

About 10 years ago, a development organization and a national government took an innovative approach to a problem, the fact that people with chronic diseases were stopping their medical treatment ...

Is winning the future about building the shiniest innovation? Could it also be about the art of implementing solutions quickly and ensuring their wide usage? Consider the tale of the following two ...

Should policymakers in developing countries prioritize foreign technology adoption over domestic innovation? How might this depend on development stages? Using historical technology transfer data from ...

The UK’s aspiration to be a global leader in life science and health technologies is one backed up by world-class research and innovation. Yet the pathway from medical technology conception to patient ...