When Zebra Technologies acquired the Motorola Solutions’ Enterprise business in 2014, our then-CEO and now Executive Chairman Anders Gustafsson made the strategic decision to define a new culture. He ...

Forbes contributors publish independent expert analyses and insights. Laurel Donnellan is a compassion advocate focusing on leadership. Female professional giving a high five to her colleague in ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Hospitality guests and employees expect more from the brands they engage with, prioritizing authenticity and alignment with their values. Brands that lead with purpose can gain a significant ...