This is the doorway into our fifth deadly sin. Confirmation bias is the tendency to seek out evidence that supports what we already believe and to overlook evidence that contradicts it. It is the ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. Among the many threats to decision making, few are as ...

We can choose how to interpret something. We can decide that we have a preference for one interpretation of an idea over another if that interpretation suits us better. It’s called confirmation bias.

Confirmation bias is the tendency to search for data that can confirm our beliefs, as opposed to looking for data that might challenge those beliefs. The bias degrades our judgments when our initial ...

Cognitive distortions, unconscious bias, cognitive bias, implicit bias, logical fallacies: you probably heard most or all of these terms. They can get really confusing if you don’t know the difference ...