The issue around changing ad restrictions is about flexibility, not results. Here’s what businesses can do about it.

Netflix is entering the “walk” phase of ad monetization. Its overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. Netflix ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

Meta Platforms (NASDAQ:META | META Price Prediction) stock just earned a strong endorsement from UBS, which raised its price ...

WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. In an email to subscribers last week, Hulu announced that its ad-free plans may now include some ads, but that the change ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...