"Do you know what happens when you eat Activia?" a female announcer asks at the beginning of Shakira's 2014 Activia yogurt commercial. Well, apparently Shakira's stomach turns into a magical woodland ...

If you hear the word "Activia," your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Yogurt brand Activia has unseated automaker Volkswagen as the marketer with the most shared commercial of all time. According to data from marketing technology firm Unruly, Activia's "La La La" spot ...